Nintendo Wii: A 'Revolution' in Gaming?
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Case Code: BSTR247 Case Length: 21 Pages Period: 2004-2006 Pub Date: 2007 Teaching Note: Available |
Price: Rs.400 Organization: Nintendo Industry: Media, Entertainment, and Gaming Countries: Worldwide Themes: Differentiation, New Product Development |
Abstract Case Intro 1 Case Intro 2 Excerpts
Background Note
In 1889, Fusajiro Yamauchi (Fusajiro) founded Nintendo Koppai in Kyoto, Japan, to manufacture special hand-made playing cards called "Hanafuda." In 1907, the company started manufacturing ordinary playing cards. In 1929, Fusajiro retired and his son-in-law, Sekiryo Yamauchi (Sekiryo), became the company president. At that time, the company was the largest manufacturer of playing cards in Japan. The company grew rapidly in the 1930s and 1940s. In 1949, Sekiryo was succeeded by his grandson, Hiroshi Yamauchi (Yamauchi), as president. In 1951, the name of the company was changed to Nintendo Playing Cards Co. Ltd. In later years, Yamauchi modernized the card-making process. In 1959, the company entered into a deal with Walt Disney Company to produce cards with Disney characters, and these became quite popular. In 1962, Nintendo was listed on the Osaka and the Kyoto Stock Exchanges. In 1963, the name of the company was changed to Nintendo Co. Ltd. Yamauchi established a research and development department called "Games" in 1964...
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